People. Pets. Possibilities.

Better lives
for pets.
Built together.

Connect with pet parents through UrbanDogOwner and UrbanCatOwner. Share a cause, contribute your expertise or explore a considered commercial partnership.

Starting in Singapore. Open to a bigger world.

Smeegles looking up from the pavement in Singapore
Smeegles. One very good reason to care.
Illustration of a tabby cat in a Singapore neighbourhood
Illustration from UrbanCatOwner.
For the lives we share.

Ways to collaborate

Find your way
to get involved.

Free community contributions and paid opportunities both have a place here. Choose the route that fits your idea.

01 / Community & collaboration

Bring your heart.
You don't need a budget.

For good causes, local makers, community groups and people with something useful to share.

  • Free listing consideration
  • Relevant causes, appeals and volunteer opportunities
  • Practical knowledge and local stories
Explore free ways to collaborate ↗
02 / Commercial partnerships

Grow your business.
Keep care at the centre.

For thoughtful businesses looking to reach pet parents through relevant, clearly disclosed opportunities.

  • Promoted listings, subject to review
  • Selected affiliate arrangements
  • Ideas for a future referral pilot
Explore paid partnerships ↗
For pet professionals

Share what you know.

Vets, groomers, trainers and other professionals: help owners with practical advice, Q&As, interviews and expert reviews. You don't need to be a writer.

Contribute your expertise ↗
For editors & publishers

Let us write for you.

A magazine column, an original feature or selected content for republication. Let's bring thoughtful pet stories to your audience.

Explore publishing partnerships ↗

Meet the family

Meet the communities you could reach.

Two dedicated sites for the everyday questions, places and experiences that matter to pet parents.

Smeegles, the dog who inspired UrbanDogOwner

UrbanDogOwner

For muddy paws, small victories and more good days together in Singapore.

Meet UrbanDogOwner ↗
UrbanCatOwner tabby illustration

UrbanCatOwner

For curious minds, quiet company and a happier life with your cat in Singapore.

Meet UrbanCatOwner ↗

Care is the starting point

Support the work.
Respect the verdict.

Your partnership can help fund useful content and features for pet parents. Paid promotion is clearly labelled, and editorial decisions remain independent.

What to expect as a partner ↗
  • 01Paid promotion covers agreed visibility. It doesn't guarantee separate editorial coverage or a positive review.
  • 02Commercial relationships are clearly disclosed.
  • 03Your involvement is described accurately, with a clear route to raise corrections.
Adrian with Smeegles, the inspiration behind UrbanDogOwner
Adrian & Smeegles · Singapore

The inspiration

It started with Smeegles.

The bond between Adrian and Smeegles inspired UrbanDogOwner. That real, everyday connection is what we want to keep at the heart of this growing family of sites.

If you can help make life better for pets and their humans, we'd love to hear from you. Tell us what you have in mind.

Tell us your idea ↗