Work with us

Good for your business.
Useful to their humans.

Introduce your business to pet parents through UrbanDogOwner and UrbanCatOwner. Tell us what you offer and who it helps, and we'll discuss whether a listing, affiliate arrangement or another collaboration is a good fit.

Free collaboration and paid partnerships both belong here.

01 / Community & collaboration

Bring your heart.
You don't need a budget.

For good causes, local makers, community groups and people with something useful to share.

  • Free listing consideration
  • Relevant causes, appeals and volunteer opportunities
  • Practical knowledge and local stories
Explore free ways to collaborate ↗
02 / Commercial partnerships

Grow your business.
Keep care at the centre.

For thoughtful businesses looking to reach pet parents through relevant, clearly disclosed opportunities.

  • Promoted listings, subject to review
  • Selected affiliate arrangements
  • Ideas for a future referral pilot
Explore paid partnerships ↗

Commercial opportunities

Visibility with
clear expectations.

We'll agree the placement, duration and any reporting with you before you commit. Audience reach, bookings and sales aren't guaranteed.

01 / Paid promotion

A little more visibility.

Help pet parents discover your venue or service through a clearly labelled promoted listing. We'll review suitability and agree the details with you before it goes live.

Discuss a listing ↗
02 / Selected affiliates

A relevant recommendation.

If your product or service is a good fit for our readers, we can discuss an affiliate arrangement. We'll agree the terms with you and disclose the relationship wherever an affiliate link appears. Editorial recommendations remain independent.

Discuss an arrangement ↗
03 / Future pilot

Local referrals, thoughtfully.

Interested in a future referral partnership? Tell us about your business and the pet owners you help. We're gathering interest in a possible pilot; there isn't an active programme to join yet.

Explore the idea ↗

A clear start. A shared understanding.

01 / Tell us

Start with your idea.

Who you help, what you offer and what you hope to achieve.

02 / Review

We'll review your proposal.

We'll consider how your idea could help our readers and ask for any details or supporting information we need.

03 / Agree

Agree the details together.

You'll know what's included, how your involvement will be described and any fees before work begins. Editorial decisions remain independent.

A few fair questions.

Can I take part without paying?

Yes. You can request free listing consideration, share a relevant cause or suggest a useful collaboration. Acceptance depends on suitability, evidence and capacity.

Does payment improve my editorial ranking?

No. Paid visibility sits in clearly labelled placements, separate from ordinary editorial recommendations. It doesn't buy a favourable review or an endorsement.

What if I offer a free product or hosted visit?

Tell us what you're offering when you get in touch. If we accept, we'll disclose the gift or hosted visit in any relevant coverage. It doesn't guarantee publication or a positive review.

Are you accepting international partnerships?

Our sites currently focus on Singapore. If your idea serves another market, tell us where and who it would help so we can discuss whether it's a fit.

Knowledge is
a partnership too.

Commission a column, discuss syndication or share your own professional experience with pet parents.

Small beginnings welcome

A good idea deserves
a conversation.

A neighbourhood business. A cause close to your heart. Something pet parents keep asking for. We'd love to hear it.