Work with us
Help pet parents discover something relevant, thoughtful and worth their time. We'll start with the fit, agree the facts and talk about the right way to work together.
Free collaboration and paid partnerships both belong here.
For good causes, local makers, community groups and people with something useful to share.
For thoughtful businesses looking to reach pet parents through relevant, clearly disclosed opportunities.
Commercial opportunities
Scope and availability are agreed individually. No audience, booking or sales guarantees.
Discuss a promoted listing for an eligible venue or service. Agree the placement, duration, disclosure and reporting before starting.
Discuss a listing ↗Where an affiliate arrangement is appropriate, the link is disclosed and the recommendation must stand on its own merits.
Discuss an arrangement ↗We're exploring a curated referral model. Attribution, commissions and terms still need to be defined. This is an invitation to express interest.
Explore the idea ↗01 / Tell us
Who you help, what you offer and what you hope to achieve.
02 / Review
Our dedicated team reviews suitability, relevant claims and any commercial relationship.
03 / Agree
Agree deliverables, disclosures and any fees before a partnership begins. Editorial decisions remain separate.
Yes. You can request free listing consideration, share a relevant cause or suggest a useful collaboration. Acceptance depends on suitability, evidence and capacity.
No. Paid visibility sits in clearly labelled placements, separate from ordinary editorial recommendations. It doesn't buy a favourable review or an endorsement.
Tell us about it upfront. Any accepted gift or hosted experience must be disclosed where relevant. It doesn't guarantee coverage or a positive verdict.
Our first active market is Singapore. We're happy to hear ideas for other markets, without promising local coverage before it exists.
Commission a column, discuss syndication or share your own professional experience with pet parents.
Small beginnings welcome
A neighbourhood business. A cause close to your heart. Something pet parents keep asking for. We'd love to hear it.
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