Our approach to partnerships
Partnerships built on
care and trust.
Working with Urban Pet Partners starts with a shared purpose: making life better for pets and the people who care for them.
Whether you represent a business, professional practice, publisher or community organisation, these principles explain what you can expect when working with us and what we ask of you.
What makes a good partnership
A clear benefit for pets and their owners
Tell us how your product, service, expertise or idea can help our communities. We consider relevance, suitability and the evidence behind your claims. Pets' safety and wellbeing come first in every partnership decision.
Accurate information we can stand behind
Please provide current details and supporting sources for any claims you want us to share. Depending on your proposal, this may include qualifications, licensing information, product evidence or practical details about your services.
Be open about limitations, restrictions and anything still being developed. This helps us represent your work accurately.
Shared respect for our readers
Our communities rely on useful, honest information. We look for partners who are comfortable with clear commercial disclosures, fair editorial decisions and corrections when something needs updating.
What you can expect from us
Clarity about the collaboration
For an agreed partnership, we'll set out what it includes, what we need from you and any associated costs before work begins.
An accurate description of your involvement
We distinguish between information you supply, editorial research, professional review and an in-person visit. If you contribute expertise, we'll agree how you are credited and describe the scope of your contribution.
Editorial independence
Paid promotion provides the visibility agreed for that placement. Payment, gifts, complimentary products and hosted visits do not guarantee separate editorial coverage or a positive review.
A listing or feature does not amount to a safety guarantee, product certification or professional endorsement.
Paid and unpaid ways to take part
Relevant listing suggestions, community contributions and causes can be considered without payment. Inclusion depends on suitability, supporting information and editorial capacity.
Commercial opportunities may include clearly labelled promoted listings and selected affiliate arrangements. Any paid placement, affiliate relationship, gifted item or hosted visit will be disclosed where relevant.
You should be comfortable with readers understanding the nature of your involvement.
Keeping information accurate together
Please let us know if something we publish about your organisation changes, including services, opening hours, ownership or qualifications.
For a correction, email hello@urbanpetpartners.com with the page link, the details that need attention and any supporting information. We'll review the concern and update or withdraw content where needed.
Tell us what
you have in mind
You don't need a finished proposal. Tell us about your organisation, who you help and what you would like to do together.